The goal of this project was to take a logo from a local business and redesign it to make to more appealing. Taking into account the style of the business, their clientele, target market, imagery, and color scheme, we had to make a new logo that was simple, memorable, timeless, versatile, and appropriate. The logo had to work both in color for the regular logo, and black and white for a vinyl window decal. I had origianlly wanted to use the Dippin' Dots logo, but we don't have a local  Dippin' Dots, also they're a chain, so I had to chose a new business. I decided on Nicey, a local popsicle store that sells really great popsicles! I used my original idea from Dippin' Dots involving individual dots to make an image. I used their current font and used the idea of their orange popsicle with a blue stick.  I created this with the dots in Adobe Illistrator. Their current logo is on the right.